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Hokkaido Snow Festival 2025: A Magical Winter Wonderland

Every winter, Hokkaido transforms into a breathtaking snow-covered paradise, drawing visitors from all over the world. The Sapporo Snow Festival, one of Japan’s most famous winter events, returns in 2025 with even more spectacular snow and ice sculptures. If you’ve never experienced the magic of this festival, now is the perfect time to start planning your trip.


What is the Sapporo Snow Festival?

The Sapporo Snow Festival (さっぽろ雪まつり) is an annual event held in early February in Hokkaido’s capital city, Sapporo. First held in 1950, it has grown into one of Japan’s largest winter celebrations, attracting over two million visitors each year. The festival features stunning ice and snow sculptures, dazzling light displays, and exciting winter activities.

The festival takes place at three main sites:

  1. Odori Park – The heart of the festival, where massive snow sculptures and beautifully illuminated displays line the 1.5-kilometer-long park.

  2. Susukino Site – A district known for its vibrant nightlife, transformed into a stunning ice sculpture exhibition.

  3. Tsudome Site – A family-friendly area offering snow slides, snow rafting, and interactive winter activities.

Highlights of the 2025 Hokkaido Snow Festival

The 2025 festival promises to be even more spectacular than previous years, with innovative snow sculptures, interactive displays, and special cultural performances. Here are some must-see highlights:

1. Giant Snow and Ice Sculptures

One of the festival’s main attractions is the incredible snow sculptures, some reaching over 15 meters in height and 25 meters in width. These detailed masterpieces often depict famous landmarks, anime characters, historical figures, and pop culture icons. Visitors can expect breathtaking creations inspired by Japanese and global themes.

2. Stunning Night Illuminations

After sunset, the sculptures come to life with colorful LED lights and projection mapping. The nighttime atmosphere is magical, with twinkling snow and ice reflecting the lights, creating an unforgettable experience.

3. Interactive Activities at Tsudome Site

For those looking for hands-on fun, the Tsudome Site is perfect for families and adventure seekers. You can try:

  • Snow slides – Glide down massive snow-built slides.

  • Snow rafting – Ride an inflatable raft pulled by a snowmobile.

  • Snow sculpture workshops – Learn how to carve your own mini snow sculptures.

4. Delicious Hokkaido Winter Cuisine

A trip to the Sapporo Snow Festival isn’t complete without tasting Hokkaido’s famous winter food. At festival food stalls, you can warm up with:

  • Sapporo miso ramen – A rich, savory ramen dish perfect for cold weather.

  • Jingisukan (Genghis Khan BBQ) – A grilled lamb dish served with vegetables.

  • Seafood delights – Fresh Hokkaido crab, scallops, and uni (sea urchin).

  • Hot amazake – A sweet, non-alcoholic rice drink that keeps you warm.

5. Susukino Ice World

At the Susukino Site, visitors can marvel at the intricate ice sculptures crafted by professional ice artists. Many of these sculptures are illuminated, and some even contain frozen fish or interactive features like ice bars where you can enjoy a drink in a glass made of ice.

Best Time to Visit & Travel Tips

The 2025 Sapporo Snow Festival is scheduled to take place from February 4 to February 11. To make the most of your visit, here are some travel tips:

  • Book accommodations early – Hotels in Sapporo fill up quickly during the festival.

  • Dress warmly – Hokkaido in February is extremely cold, with temperatures ranging from -10°C to -2°C (14°F to 28°F). Layer up with thermal clothing, gloves, and warm boots.

  • Use public transportation – Sapporo’s subway and buses are the best way to navigate the festival sites.

  • Visit early in the morning or late at night – Avoid crowds by exploring sculptures at off-peak hours.

Experience the Magic of Winter in Hokkaido

The Hokkaido Snow Festival 2025 is more than just a winter event—it’s a magical experience that showcases the beauty of snow and ice combined with Japanese artistry and culture. Whether you’re a first-time visitor or a returning traveler, the festival offers unforgettable moments and breathtaking sights.

If you’re dreaming of a fairy-tale winter getaway, Sapporo is the place to be in February 2025. So grab your warmest coat, bring your camera, and get ready to be amazed by one of Japan’s greatest seasonal wonders!

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